Interaction analytics for marketing use cases

November 3, 2016

Andres Chuquimia - Open English

Andres Chuquimia

Speech Analytics Manager

Richard Britt

Richard Britt

Director Consumer Data Management and Strategy

2:15 PM  -  3:15 PM
Opal Sun
Advanced Engagement Analytics - Executive

Hear about approaches program owners are taking to apply engagement analytics for informing or improving marketing (not the contact center).  These may include insights about customer needs, competitor intelligence, marketing campaign or promotion effectiveness, or product/brand perception.

Session Category :  Advanced Customer Engagement Analytics  Executive Sessions